Silverback Training
2023
ROLE
Art director, Brand Designer
SERVICES
Branding, Visual Identity, UX/UI, Motion
CREDITS
Creative Direction - FLAT26
Motion Designer - Alvaro Liniers
UX/UI - Ana Ramos, Alvaro Liniers, Daniel Santinhos
Silverback Training is a training and fitness app accessible to individuals of any initial level: people who are new to the world of exercise to high-performance athletes. We designed a dynamic and impactful monogram, where the letters that compose it are united in a single stroke. The corners and angles are rounded to visually represent the fluidity and flexibility of the body’s movements.
The color palette is composed by highly contrasting tones; we achieved a clean and modern look that represents the essence of the brand and is optimized to work on a mobile support.
