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Santander:
Golden Rules
2023
ROLE
Art director, Illustrator
SERVICES
Editorial Design, Visual Identity, Illustration, UX/UI, Motion
CREDITS
Creative Direction - FLAT26
Motion Designer - Alvaro Liniers
UX/UI - Ana Ramos, Alvaro Liniers
Graphic and editorial design for the “Customer Experience Golden Rules” program of Banco Santander.
Based on 5 Pillars, 13 Golden rules, 37 Golden points.
We created a visual system based on a set of abstract illustrations, color-coded and each set representing a different pillar. Each golden rule was then illustrated accordingly.
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