Pausa & Crescente
2022
ROLE
Art director, Brand Designer, Copywriter
SERVICES
Naming, Branding, Visual Identity, Strategy, Motion, UX/UI, Copywriting
CREDITS
Creative Direction - FLAT26
Art director - Ana Ramos
Brand designer - Ana Ramos
Motion Designer - Alvaro Liniers
UX/UI Designer - Alvaro Liniers
Pausa & Crescente are two Italian restaurants in Lisbon that aim to fill a gap in the Portuguese market, by bringing an authentic piece of Italy to the table. Pausa – la Salumeria di Ruvida, offers a real Italian Aperitivo experience. Crescente – la Focacceria di Ruvida, brings focaccia – a traditional Italian flatbread – to Portugal, with a custom recipe created by Donato, a 3rd generation Italian baker.
We were challenged to create a brand identity that conveys “Italianity”, quality and authenticity to the target audience. We designed a fun and elegant integrated visual system composed of two logos – one for each restaurant – and multiple graphic elements, that allow a bold and witty communication with the customer. Everything was crafted with care, from the brand architecture and the naming to the messaging, with a 360° approach.
