Ground Training Method
2024
ROLE
Art director, Brand Designer
SERVICES
Brand Strategy, Visual Identity System, Brand Guidelines
CREDITS
Creative Direction - FLAT26
Graphic Designer - Daniel Santinhos
Ground is based on a simple concept: use your body's own resistance to develop strength, endurance and agility. No machines or extra weights: just you and your body, challenging yourself with every movement.
We designed a dynamic and bold identity, representing the movement, curves and dynamism of a body moving on the ground. The fusion of the "u" and the "n" in a wavy shape evokes the dynamism of the human body, serving as an independent symbol within the logo design. The aesthetic is characterized by a minimalist, contemporary and direct approach, while the color palette radiates strength and energy.
