Experimenta a Penha de França
2023
ROLE
Brand Designer, Illustrator, Editorial Designer
SERVICES
Branding, Visual Identity, Strategy, UX/UI, Editorial Design
CREDITS
Creative Direction - FLAT26
Art Director - Ana Ramos
UX/UI Designers - Alvaro Liniers
Motion Designer - Alvaro Liniers
Experimenta a Penha de França is a community-driven social initiative aimed at introducing the principles of sustainability and recycling within the vibrant community of Penha de França, in Lisbon. We partnered with the local council to launch a campaign tailored to resonate with the neighborhood and its residents, encouraging them to actively engage in recycling, composting, and promoting overall sustainability within the area.
Together, we outlined the campaign's various touchpoints and crafted a comprehensive strategy spanning both online and offline platforms, including features in the local council's magazine, advertising panels, a dedicated landing page, and social media channels.
