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Emporio Italia
2023
ROLE
Art director, Brand Designer
SERVICES
Branding, Visual Identity, Strategy, UX/UI, Editorial Design
CREDITS
Creative Direction - FLAT26
UX/UI Designers - Alvaro Liniers,
Ana Ramos
Emporio Italia is an e-commerce that provides the opportunity to engage with the Italian gastronomic and cultural heritage by offering a wide range of high-quality products across the Iberian Peninsula. After an in-depth analysis we identified the business’ pain point and developed a 360 degrees strategy, involving three different teams.
From a design point of view, we operated a full rebranding: we redesigned the logo, as well as the visual assets and the tone of voice, conveying those intangible values that make Italian culture unique.
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