Ditto Podcast
2022
ROLE
Art director, Brand Designer, Illustrator
SERVICES
Naming, Branding, Art direction, Illustration, Editorial Design, UX/UI
CREDITS
Creative Direction - FLAT26
UX/UI - Ana Ramos, Alvaro Liniers
Motion - Alvaro Liniers
Ditto is an online audio platform designed to stimulate and awaken the imagination and creativity of children. Through music, literature in audio format, tales and natural sounds – all backed by neuroeducators and sorted by age – Ditto gives children some space to imagine things in a world dominated by screen time.
We were challenged to create a brand identity that explored concepts like innovation, learning, entertainment and safety and that would connect with the product’s main audiences (children, teachers and parents). We came up with a fun, bright and playful design where shapes, a lively color palette and a set of characters become key elements of an integrated system.
